When it comes to all businesses (large and small), the success of the business depends heavily on word of mouth. Testimonials are formal forms of expression that support that concept. They are extremely powerful tools when it comes to strengthening your branding. Testimonials strengthen the credibility of you and your business and as you know, people will not do business with you if they don’t trust you and find you to be credible. You will be surprised at how many valuable testimonials you will be able to collect, not just by asking your business connections for them directly but also through discussions that have been generated from your blog postings and other online discussions that have occurred as a result of your online presence.