Marketing Strategies For Small Business

Marketing Strategies Using Video Catches Attention!

Marketing Strategies need to be designed to create trust and believably in the product and the company that sales the product or service. Go into any Barns & Noble book store and you will find books on all the business/sales shelf’s that preach this one basic idea. If you client/customer doesn’t believe that they are getting a good product at a fair value, no sale…..period. Using Video Marketing will help the buyer in understanding your service/product’s features, advantages, and benefits, in addition to establishing trust and believably. By using Video Marketing in your marketing strategies you can answer expected questions that are in the mind of the buyer. When you’re able to tell about a product from personal experience, you no longer are “selling it”, you now become a source of information and knowledge in how your product/services can meet the buyer’s expectations.

Marketing Strategies

Unlike print media, by using Video Marketing strategies you can actually link the video back to your Marketing activity. By using Google Analytic you can not only see how the viewer got to the website, but the type of activity of the viewer. Whether they watched the video and for how long. Print media can only tell you the size of their circulation, not if your ad was actually read.

While talking and a printed product catalog or flyer can be helpful, you’re most powerful sales tool is video marketing. The simple fact is that most people are visual learners. Thus, instead of telling them about a certain feature, video can show them how it works and explain the benefit of using the product or service. In the coming months you will see less use of 2D graphics and more use of video instead.

Marketing Strategies

A well produced video can draw the customer’s focus, and almost force them to pay attention to you. And, as every good marketing professional knows, it is often the medium used in telling the story that has more influence on the purchase than the product itself.

Unlike print media, by using Video Marketing strategies you can actually link the video back to your Marketing activity. By using Google Analytic you can not only see how the viewer got to the website, but the type of activity of the viewer. Whether they watched the video and for how long. Print media can only tell you the size of their circulation, not if your ad was actually read.

One last point in the value of using video marketing is the cost/value comparison between print ads and video. The short story is that for the price of a ¼ page ad in a local throw-a-way you can have a 3 to 5 min. Video posted on your social media channels and/or website. This can really impact your ROI. We have clients that posted videos 2 years ago that are still up on their website and social media producing results. In fact, one invested $500.00 in a video and has had over 9,000 views on it. This equates to $.05 per viewer.