Creating Product Video that shows your product or service and highlighting the features, advantages, and benefits allows you to really sell your product to your audience. No matter where they are, no matter what time it is, and no matter what language they speak. It’s no secret that product video can increase sales conversions on your website. If a picture is worth a thousand words, videos are equivalent to a full textbook or novel. The great thing about product video is not only can they demonstrate your product — you can use clip and “re-purpose” them for other online marketing to drive traffic to your site. Video Marketing 101
Videos also allow you to dramatically increase links to your site. By posting product videos on other content websites like YouTube, you can effectively increase your back-links ten fold since those video feeds are also syndicated and picked up by other video feed sites. These links also build search engine confidence in your website since the links build organically over time on other trusted websites and in most cases the links are permanent. This is an event that is free…..!
Types of Product Videos
A product video can show the quality of a product and provide all the details that could have easily been overlooked when reading a description. You can even show the process of how the product is made. A great example of this is a project we developed for the American Welding Society. We developed a series of videos that trained bridge inspectors worldwide how to inspect the welds on steel bridges. There are limitless possibilities of what you can do when your product videos.
Testimonials are great for showing the quality of your products or service. There’s no better way to sell a product or service to your potential customers than letting them see someone who purchased the product talk about it while actually using the product or service. Another option is to use photos to create a video that can include text, animations, and charts to better explain your product or service.